Strategic

Media

Solutions

Results-driven strategies.

Crafted with expertise.

Executed with precision.

 

What 

We 

Offer

Screenshot 2022-02-14 163607.png
Screenshot 2022-02-14 163228.png
Screenshot 2022-02-14 163633.png

Media Planning

Integrated media plan development and execution
Strategy development
Digital campaign execution, optimization and reporting
Social media campaigns
Broadcast negotiation and buy monitoring

Out-of-home analysis, negotiation, placement

Media department support

Media plan review

Marketing & Media Support

New business proposal assistance
Presentation design (Powerpoint & Keynote)
Competitive analysis

Market prioritization analysis

Creative development facilitation and messaging consultation

Campaign research facilitation and consulting

Marketing plan assistance

Coordination with a network of other services

Creative development and production: all channels

Marketing consultancy

Account management

Research development and execution

 

We draw from our breadth and depth of experience to deliver results that are efficient and highly effective. Whether your budget is large or small, we make every dollar count.

What 

We 

Bring

A Sampling of Our Client Experience

A Broad Range of Category Experience

Retail

Healthcare

Automotive

CPG​

Fast Food

Insurance

Airline

New Product Launch

Associations

Financial

B2B

Energy 

 

Who

We

Are

Tenacious.  Detailed.  Creative.  Lori brings 20+ years of experience to bear when working on her client’s behalf.  Lori got her start in broadcast buying, ultimately leading a 16 member department as Director of Buying Services at Adworks. Under her leadership, the team delivered premium buys for such accounts as Total Wine and More, The Washington Post, Cleveland Clinic and Blue Cross/Blue Shield.  She is a natural negotiator thriving on the interaction, strategy, relationships and the nuances that go into delivering the most value for the money.

 

Keeping her broadcast talents sharp, she began applying her skills to the web.  With an eye for detail, she identifies the latest in digital trends,  which she executes with precision and optimizes to deliver the desired action.  Lori successfully grew patient volume for such healthcare clients as Wake Forest Baptist Health and increased sales for clients like Canada Dry.    

Lin Schaller

Strategic.  Analytic.  Collaborative. Lin is laser focused on her client’s end goal.  Her data-centric approach from the initial strategic direction to the tactical execution delivers the results her clients are looking for.  With more than 25 years in the business, Lin’s media experience extends to virtually every category and objective from building awareness to changing perceptions to driving action.  

 

With tenure at several of the Mid-Atlantic region’s leading agencies, Lin quickly rose through the ranks.  As Media Director at Adworks (a leading Washington DC firm), she managed a 30-person team of planners and buyers on $60 million in business.  Lin delivered integrated campaigns for such clients as Penn State, Marriott and Weight Watchers, diving into the analytics to find those key consumer insights that spark a media solution. Lin pushes the limits of media, often being the 1st to execute a new idea, as demonstrated by her early entrance into digital advertising in 1998.

Lori Ewing